Conversion-driven articles for a global leader in soil health
Goal
Consistent content production that resonates with their different audiences and helps Biome Makers scale.
Process
A clear content plan and thorough audience research.
Result
Informative, high-quality monthly articles that foster industry leadership and fuel their growth.
Biome Makers is a global leader in agricultural technology at the forefront of regenerative agriculture. When I first spoke to Jamie, the content marketing manager, she had a lot on her plate; articles, guest writing, PR, creative, and commercial. She was looking for a sustainability copywriter to develop company's blog.
Our working process is straightforward: Jamie provides a brief, and I write the content. If you're interested in seeing how I do it from scratch- check out my planning process for the articles I write for the CEO of a sustainable packaging company.
Project Goals
Content that resonates with each audience
Biome Makers speaks to different audiences: farmers, advisors, retailers, manufacturers, and corporates. To ensure our content connects with each group, I researched their aspirations and concerns, identifying the key communication opportunities. With this in mind, I build awareness around BeCrop® Technology while directing them toward the desired outcome.
Conversion-driven articles
When crafting articles for Biome Makers, I ensure each piece has a clear objective and strategy. Are we aiming to raise awareness among farmers while encouraging manufacturers to book a call? I consider the stages of the buyer's journey, crafting the content to inform and empower readers to take the next step. Every article is written with the end goal firmly in mind.
The Result
Biome Makers and I have a steady partnership where I write articles for their website. With the content in capable hands, Jamie can focus on refining and executing the wider content calendar.
Feast your eyes:
Soil Analysis Accelerates Product Development
The Digital Revolution in Agriculture
A Week in the Life of a Soil Sample (which I was lucky enough to interview the Biome Makers team for!)
“I enjoy working with Sophia, and I can't express enough how much I love her tone and attention to detail. Her range of services is impressive, and she delivers with a fast turnaround. She consistently exceeds my expectations. If you're in need of a copywriter who not only delivers exceptional work but also values collaboration and creativity, I highly recommend Sophia. She is a true professional who goes above and beyond”
