Impressive new sales page for an industry-leading AgTech company
Goal
Announce BeCrop® technology to an exciting new market: CPGs and ESG platforms.
Process
Craft a sales page that speaks to our audience’s business needs and showcases Biome Makers' authority as as the industry leader in soil health data.
Result
BeCrop® Rate has a powerful new sales page that drives readers to the desired outcome.
Biome Makers is an industry-leading agricultural technology company whose pioneering BeCrop® technology sets the standard in soil health and paves the way for a regenerative future.
Biome Makers speaks to various audiences: farmers, advisors, retailers, and manufacturers.
They recently entered a new space: consumer packaged goods (CPGs) and sustainability platforms that speak to CPGs. With BeCrop® Rate, they could help corporates become more sustainable.
Their previous BeCrop® Rate sales page didn’t include the new messaging that was so key for its transition into this new market. They drafted a new one, but weren’t satisfied with it. It lacked a cohesive structure, was confusing, and didn’t embody the brand’s core values.
Project Goals
Introduce BeCrop® Technology to Corporates
Get crystal-clear on the benefits.
Position BeCrop® Technology as an industry-leader
Communicate Biome Makers’ credibility.
My process
The first step is audience research. Who are we speaking to? Why should they care? What will drive them to action?
In this case, I stepped into the shoes of three separate audiences: CPGs, sustainability platforms, and brokers. They all have their own objections and aspirations, so I made sure to grasp the best communication style for each group.
Next, who are the competitors? What are their USPs? What is the market saying about them? I identified the strengths and weaknesses of Biome Makers’ competitors. Then, I crafted Biome Makers’ sales page to provide what others didn’t.
Once the research was done, I created sales page's structure. It needed to be conversion-driven and focused on the audiences’ business needs. At the same time, it had to embody Biome Makers’ core values - which meant avoiding commercial language.
Ultimately, I identified the wider benefits as 'strengthening supply chains' and 'supporting farmers', which we decided was the perfect messaging.
The Result
An impressive new sales page that speaks to their new audiences, communicates Biome Makers’ authority, and empowers readers to take action.
Check it out
The original copy (some things got edited when sent to the wider team for approval!)
“I enjoy working with Sophia, and I can't express enough how much I love her tone and attention to detail. Her range of services is impressive, and she delivers with a fast turnaround. She consistently exceeds my expectations. If you're in need of a copywriter who not only delivers exceptional work but also values collaboration and creativity, I highly recommend Sophia. She is a true professional who goes above and beyond”
